Tag Archives: collaborations

Bridging the gap between IT and marketing to improve martech collaborations

While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018   Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations