Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Data collaborations are on the rise: Friday’s daily brief
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Bridging the gap between IT and marketing to improve martech collaborations
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018 Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations