Tag Archives: clean

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged →

5 Ways Marketing Can Help Clean Up The Sales Funnel

Sales Guide

Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can neglect to clean out the sales funnel. The truth is – cleaning out your sales funnel ultimately results in higher ROI by focusing your resources … Continue reading 5 Ways Marketing Can Help Clean Up The Sales Funnel →