OpenAIâs latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Googleâs share slips, a survey of U.S. users finds. Danny Goodwin on September 2, 2025 Googleâs role in everyday information seeking is shrinking, while AI tools â particularly ChatGPT â are quickly gaining ground. Thatâs according to a new … Continue reading ChatGPT, AI tools gain traction as Google Search slips
Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations by Laurie Sullivan , Staff Writer, August 21, 2025 OpenAI continues to experiment with presenting the most critical information and sources first, as the company weighs the impact of citation on publishers and websites. Itâs a shift toward sites that provide answers to queries. … Continue reading Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
ChatGPT Uses Google For Back-Up Answers, Test Confirms by Laurie Sullivan , Staff Writer, July 28, 2025 Aleyda SolĂs, SEO consultant and founder of the boutique consultancy Orainti, conducted an experiment to test how rapidly ChatGPT could index a newly created web page, but discovered more than she had originally hoped. It appears that ChatGPT uses … Continue reading ChatGPT Uses Google For Back-Up Answers, Test Confirms
AI Search Diverges: Google vs. ChatGPT by Laurie Sullivan , Staff Writer, July 23, 2025 The implications for marketers are staggering as AI-driven search transforms the ways users find and use online information. Experts are monitoring these shifts to assess the effects on engagement. In a detailed comparison of OpenAI ChatGPT and Google AI across … Continue reading AI Search Diverges: Google vs. ChatGPT
ChatGPT Traffic Referrals To Publishers Rising by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2025 ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week. Between January 2024 and May … Continue reading ChatGPT Traffic Referrals To Publishers Rising
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. Mike Pastore on June 6, 2025 The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is … Continue reading HubSpotâs ChatGPT connector generates excitement and some concerns
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. Mike Pastore on June 4, 2025 HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpotâs Q1 2025 AI customer sentiment survey. Using the new deep … Continue reading HubSpot announces deep research connector to ChatGPT
The new feature is available in fashion, beauty, home goods and electronics categories. Barry Schwartz on April 29, 2025 OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is … Continue reading OpenAI adds shopping features to ChatGPT Search
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers. Danny Goodwin on April 25, 2025 Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion … Continue reading ChatGPT with ads: âFree-user monetizationâ coming in 2026?
