Omri YacubovichMay 26, 2015 For the last 6 years I’ve been involved with Software-as-a-service (SaaS) startups. Marketing for SaaS companies is unique and challenging as ROI is usually a question of future series of transactions (recurring ones), and certain levels of churn. It doesn’t matter if you consider to start your own SaaS company or to … Continue reading What Characterizes an Ideal SaaS Company? →