Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Tag Archives: challenges
New Year, New Challenges: Here Are Some The Ad Industry Face
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
Meta platform thrives amid challenges
Mark Zuckerberg sells $185m of Meta stock Deanna Ritchie / Last Updated: Dec 6, 2023 Mark Zuckerberg offloaded Meta shares for the first time in two years, following an impressive 172% increase in the company’s stock value since 2021. The trust of Meta’s co-founder, along with organizations dedicated to his philanthropic and strategic interests, … Continue reading Meta platform thrives amid challenges
The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech
By AJ Hess November 18, 2023 Mira Murati, interim CEO of OpenAI just landed one of the biggest jobs in tech. Whether its a good job remains to be seen. On Friday, OpenAI announced that Sam Altman had been removed from his position as CEO and would be leaving the company’s board of directors. … Continue reading The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech
Chrome’s IP address protection initiative presents new challenges for marketers
IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023 Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers
New Gartner report challenges conventional wisdom on holiday marketing
Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing
Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
B2C marketers are overwhelmed by growing challenges
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
Generative AI faces more regulatory and legal challenges
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit. Kim Davis on July 13, 2023 With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at … Continue reading Generative AI faces more regulatory and legal challenges