Tag Archives: challenges

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic messaging. Kim Davis on December 23, 2020 Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of … Continue reading Marketing the COVID vaccine faces familiar challenges

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

Privacy Watchdog Challenges UK’s Handling Of Online Ads

Privacy Watchdog Challenges UK’s Handling Of Online Ads by Laurie Sullivan  @lauriesullivan, November 5, 2020 Jim Killock, executive director of Open Rights Group, and Michael Veale, a professor at University College London, submitted an appeal on October 21, based on how the country’s data protection watchdog handled an investigation into the way Google and others’ … Continue reading Privacy Watchdog Challenges UK’s Handling Of Online Ads

New Post-COVID Remote Work Challenges + Tech Fixes

Eduard Klein October 30, 2020 The reality of the COVID-19 pandemic has changed how we work and live. Remote jobs have become the new normal and will remain that way for the foreseeable future. The Coronavirus is here to stay. Engin_Akyurt / Pixabay Twitter announced it would let employees work from home full-time indefinitely, Facebook … Continue reading New Post-COVID Remote Work Challenges + Tech Fixes

7 Ways Machine Learning Can Solve Supply Chain Challenges

Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges

The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

Ioana Dulcu September 23, 2020 As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers. One of the digital marketing strategies that hold … Continue reading The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

Holiday Challenges: Why Consumers Struggle To Buy Online

Holiday Challenges: Why Consumers Struggle To Buy Online by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2020 Some 40% of consumers struggle to complete basic tasks on retail websites — and most are likely to abandon the purchase or switch to a competitor rather than seek assistance. As the critical holiday shopping season approaches, survey … Continue reading Holiday Challenges: Why Consumers Struggle To Buy Online

Diversity and Inclusion in the Workplace: Benefits and Challenges

Kellie Wong September 16, 2020 Let’s face it. The positive impact of diversity and inclusion is no longer debatable. According to Deloitte, diverse companies enjoy 2.3 times higher cash flow per employee. Gartner found that inclusive teams improve team performance by up to 30 percent in high-diversity environments. In a BCG study, companies with diverse … Continue reading Diversity and Inclusion in the Workplace: Benefits and Challenges