Tag Archives: challenges

6 Advertising Challenges To Resolve — And 1 Cause To Address

6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019   Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America.  … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game … Continue reading Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Today’s CMO must tackle these 3 challenges

Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018   Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges

Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. Pamela Parker on May 18, 2018  The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the … Continue reading Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Top 3 Digital Marketing Challenges (And How to Overcome Them)

Megan Totka — May 5, 2018 Follow @MeganTotka — May 5, 2018 Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering how to overcome the digital marketing challenges you will likely face this year? … Continue reading Top 3 Digital Marketing Challenges (And How to Overcome Them)