Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
June 18, 2024 Ethanol-powered jets stall over pipeline and tax credit challenges To the renewable fuels industry, failure to gain approval of the pipelines could jeopardize a giant new aviation-fuel market they believe would continue decades into the future, even as electric vehicles gradually replace gas-powered cars and traditional vehicles get more efficient. BY Associated Press … Continue reading Ethanol-powered jets stall over pipeline and tax credit challenges
June 11, 2024 EPA’s ‘forever chemicals’ drinking-water rule faces fresh legal challenges The groups said the rule exceeds the EPA’s authority under the federal Safe Drinking Water Act, a 1974 law empowering the agency to pass water-quality regulations. BY Reuters U.S. manufacturing and chemical industry groups have filed a lawsuit seeking to block a federal rule … Continue reading EPA’s ‘forever chemicals’ drinking-water rule faces fresh legal challenges
March 25, 2024 This is why small business may face big challenges if TikTok gets banned The platform has been a valuable tool for businesses of all sizes, but larger brands will be able to pivot with more ease. BY Associated Press If content creators and corporate executives made TikTok videos about the platform’s possible U.S. … Continue reading This is why small business may face big challenges if TikTok gets banned
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
March 09, 2024 Emotion-tracking AI is making some workers’ challenges worse More than 50% of large employers in the U.S. use emotion AI aiming to infer employees’ internal states. BY The Conversation Emotion artificial intelligence uses biological signals such as vocal tone, facial expressions and data from wearable devices as well as text and how … Continue reading Emotion-tracking AI is making some workers’ challenges worse
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
