Tag Archives: challenges

New Year, New Challenges: Here Are Some The Ad Industry Face

New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on.   “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face

The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech

  By AJ Hess November 18, 2023 Mira Murati, interim CEO of OpenAI just landed one of the biggest jobs in tech. Whether its a good job remains to be seen. On Friday, OpenAI announced that Sam Altman had been removed from his position as CEO and would be leaving the company’s board of directors. … Continue reading The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech

Chrome’s IP address protection initiative presents new challenges for marketers

IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023   Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers

New Gartner report challenges conventional wisdom on holiday marketing

Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year  — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges

Generative AI faces more regulatory and legal challenges

The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit. Kim Davis on July 13, 2023 With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at … Continue reading Generative AI faces more regulatory and legal challenges

Amazon Prime Day Ad Messages Muddled On Economic Challenges

Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan  @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges

The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023   Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch