March 25, 2024 This is why small business may face big challenges if TikTok gets banned The platform has been a valuable tool for businesses of all sizes, but larger brands will be able to pivot with more ease. BY Associated Press If content creators and corporate executives made TikTok videos about the platform’s possible U.S. … Continue reading This is why small business may face big challenges if TikTok gets banned
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
March 09, 2024 Emotion-tracking AI is making some workers’ challenges worse More than 50% of large employers in the U.S. use emotion AI aiming to infer employees’ internal states. BY The Conversation Emotion artificial intelligence uses biological signals such as vocal tone, facial expressions and data from wearable devices as well as text and how … Continue reading Emotion-tracking AI is making some workers’ challenges worse
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
Mark Zuckerberg sells $185m of Meta stock Deanna Ritchie / Last Updated: Dec 6, 2023 Mark Zuckerberg offloaded Meta shares for the first time in two years, following an impressive 172% increase in the company’s stock value since 2021. The trust of Meta’s co-founder, along with organizations dedicated to his philanthropic and strategic interests, … Continue reading Meta platform thrives amid challenges
By AJ Hess November 18, 2023 Mira Murati, interim CEO of OpenAI just landed one of the biggest jobs in tech. Whether its a good job remains to be seen. On Friday, OpenAI announced that Sam Altman had been removed from his position as CEO and would be leaving the company’s board of directors. … Continue reading The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech
IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023 Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers
Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing
