Tag Archives: Cashing

How These Entrepreneurs Are Cashing In On The Edible Insect Trend

Kristen PopeJune 5, 2015 Ready for a heaping serving of mealworms? How about a handful of delicious crickets? Enterprising bug farmers and chefs are cashing in on “edible insects” and finding ways to entice U.S. consumers to try their buggy creations. More than two billion people around the world already eat insects, according to the … Continue reading How These Entrepreneurs Are Cashing In On The Edible Insect Trend

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand