Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025       Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities →