Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
Tag Archives: Cake
Marketing automation is like icing on the cake
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads. Mary Wallace on December 7, 2016 Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it … Continue reading Marketing automation is like icing on the cake