The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) Wisam Abdulaziz For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)