Tag Archives: Building

Why the Rise of AI-Generated Content Will Make Link Building Even More Important

Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023   Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important

Big Lots’ approach to building an identity roadmap

The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap

3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages

3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages Calendar / 13 Jan 2023   With staff shortages affecting every sector, it’s more important than ever for businesses to invest in technology that supports their employees and makes it easier for teams to do more with less. As worker shortages affect companies in every sector, … Continue reading 3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages

Digital experience platforms: 4 building blocks to success

While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation. Theresa Forman on December 16, 2022 Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to … Continue reading Digital experience platforms: 4 building blocks to success

3 steps to building an effective martech stack

Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack

Building A Sustainable Business Model: 5 Things Worth Considering

Building A Sustainable Business Model: 5 Things Worth Considering ValueWalk / 20 Oct 2022   Businesses are slowly embarking on a journey of sustainability, as they look to improve their climate and environmental efforts in hopes of driving meaningful consumer change and behavior. Sustainable Goal Development (SDG) has become a stronghold for many big and … Continue reading Building A Sustainable Business Model: 5 Things Worth Considering