Tag Archives: Branded

Digital Storytelling 2.0: How Branded Content Is Coming Of Age

By Vinaya Naidu, Published November 14, 2014 Advertising, as we know of, is undergoing a massive transformation with the advent of social media. Having discovered a new medium to add to their marketing mix, brands began pushing one-way messages that worked in traditional media, but didn’t quite fit well into the new two-way mode of … Continue reading Digital Storytelling 2.0: How Branded Content Is Coming Of Age

Why Branded Linkbuilding is Necessary for Small Business SEO

By Rich Bernstein, Published November 11, 2014 Linkbuilding is one of the most important elements of any successful SEO strategy. Google takes a number of factors into consideration when analyzing your link profile, including the domain authority of sites and the anchor text used in the link. Most companies used to focus primarily on generating backlinks with their … Continue reading Why Branded Linkbuilding is Necessary for Small Business SEO