July 24, 2025 How to keep your company’s boomers happy by making the office Gen Z-friendly Today, the workforce is aging rapidly, but only 10% of companies have a strategy to retain mature workers, according to a survey by career support platform HR Brain. Since the 1980s, Pew Research Center reports the number of workers … Continue reading How to keep your company’s boomers happy by making the office Gen Z-friendly
By Michael Grothaus September 25, 2023 If you sometimes feel like your older or younger coworkers are speaking another language, that’s because, well, they are. No matter your age, the generation you belong to has unique vocabulary—slang—that makes perfect sense to you but can leave others scratching their heads. And this generational slang divide … Continue reading Generational slang divide at work makes communication hard for Gen Z, millennials, Gen X, and boomers
By Shalene Gupta July 12, 2023 Amid the climate change crisis, the wake of the pandemic, and rampant inflation, the average American isn’t feeling great about what retirement will look like for future generations. That’s the finding of the 23rd Annual Retirement Survey of Workers from Transamerica Center for Retirement Studies, dedicated to educating … Continue reading From Gen Z to baby boomers, here’s how each generation is saving for retirement
By Shalene Gupta November 01, 2022 Pundits go back and forth over the differences between generations. On the one hand, each generation is shaped by the time and events they live in. On the other hand, aren’t we all human and similar at heart? So instead of fighting over generational differences, why not unite … Continue reading From Gen Z to baby boomers, here’s how employees describe their coworkers from different generations
By Jennifer Alsever September 17, 2022 Amid worries over rampant inflation and whether the U.S. may be slipping into a recession, some economists see one simple fix that could lift the economy: immigration. “The economy would benefit enormously from more immigration,” says Mark Zandi, Moody’s chief economist. “It would alleviate labor shortages and … Continue reading Retiring baby boomers are creating a labor shortage—immigration could be the solution
By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
By Shalene Gupta June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much
Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers
Chris Weissman — September 24, 2019 Are millennials really so perplexing? Can marketing to them be so different from what came before? This seems to be the message of many articles you find online about how to market to that mysterious youth demographic, a consistent theme of which is that millennials are like no other … Continue reading 5 Critical Things Boomers Share with Millennials
Marketing To The Generations: Boomers And Gen X by Vicki Brakl , Columnist, February 13, 2018 Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at the tops of their careers. The Boomers are watching their Millennial children start families, while … Continue reading Marketing To The Generations: Boomers And Gen X
