Annaliese HenwoodMarch 27, 2015 In this article, I’m focusing on the tricks and strategies for measuring the success of your hard work. You can’t know if your blogging is working if you don’t know what you’re looking to achieve. You can’t demonstrate the success of your work if you don’t measure for your return on … Continue reading Blogging ROI: How to Determine Your Blog’s Value
Lynne MurrayMarch 18, 2015 You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide you with instant results, can be daunting. This can mean falling behind on what is … Continue reading How To Create Interesting And Valuable Blogs
Jonathan LongMarch 15, 2015 Reading the top online marketing blogs is a great way to keep up with industry news, changes, helpful guides and “how-to” posts. Online marketing is an industry that is constantly changing. The search engines roll out updates and data refreshes, PPC advertising platforms announce new features and social media networks are … Continue reading 13 Online Marketing Blogs to Bookmark Now (Infographic)
Pam DyerMarch 15, 2015 Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at … Continue reading How to Learn Social Media Marketing: 15 Blogs for Beginners
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Mark SchaeferFebruary 24, 2015 On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? In fact, your blogging space is a very important sales opportunity because if people are … Continue reading 10 Simple Tweaks to Generate More Sales Through Blogs
Gina WangrychtJanuary 29, 2015 Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the U.S. population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming … Continue reading 4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)
Marc GubertiJanuary 2, 2015 Ever since blogging became established as a way to make a strong income about a decade ago, millions of blogs have been created, and billions of blog posts have been published. Despite all of the work bloggers put into their blogs, few bloggers are actually successful. The majority of bloggers are making … Continue reading What Truly Determines A Blog’s Success
Lori Soard December 11, 2014 Blogger and SEO expert Jeff Bullas has written about the importance of evergreen content in the wake of Google’s Panda and Penguin algorithm updates. He states, “Although keeping a news site or a blog up to date with fresh daily content is important and an effective way to generate … Continue reading Why Evergreen Articles Are Important to Your Blog’s Success and How to Write One
Claire Broadley December 8, 2014 As a technical writer, I’m trained to create documents that are ‘pure’. Software user guides a good example. When writing a user guide, it’s bad practice to weave marketing content into the text. You should simply provide guidance and instruction. Web content writing is completely different. It’s less structured. … Continue reading 15 Ways to Make Technical Blogs More Shareable
