Tag Archives: Block

Don’t block the news: Tips to balance brand safety and corporate responsibility

Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis. Kristoffer Belau on April 21, 2020 “Don’t block the news.” This is the Interactive Advertising Bureau’s (IAB) passionate appeal to advertisers during the COVID-19 crisis. As the … Continue reading Don’t block the news: Tips to balance brand safety and corporate responsibility

Gamification in Emails: The Most Interesting New Kid on the Block

Kevin George — July 5, 2017 Follow @imkevin_monk — July 5, 2017 Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? “Gamification is the process of incorporating … Continue reading Gamification in Emails: The Most Interesting New Kid on the Block

How to Overcome Writer’s Block (And Generate Better Blog Topics)

Amanda Clark — November 18, 2016 Follow @GrammarChicInc— November 18, 2016 Content marketing requires constant engagement. It’s like a beast that must continually be fed. You can’t slack off, or take a month off from content creation; there are always new blog posts to be written, new social media updates to share, new emails to … Continue reading How to Overcome Writer’s Block (And Generate Better Blog Topics)

Online Quizzes: The Digital Ads Your Audience Won’t Want To Block

by Jasmine Cohen November 23, 2015November 23, 2015 If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting … Continue reading Online Quizzes: The Digital Ads Your Audience Won’t Want To Block

Overcoming Writer’s Block: Subscribe and Discover

Annaliese HenwoodJune 10, 2015 I know many people would prefer to write their own content without resorting to others’ ideas for inspiration. Writers often prefer to create unique content that hasn’t been shared a bunch of times before. I agree that would be best, but sometimes using others’ resources to inspire your own writing can … Continue reading Overcoming Writer’s Block: Subscribe and Discover