WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Tag Archives: Biometric
The dark side of virtual try-on tools: Safeguarding biometric data
Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches. Alicia Arnold on May 8, 2024 The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely … Continue reading The dark side of virtual try-on tools: Safeguarding biometric data