by Randy Milanovic March 8, 2016 Follow @kayak360March 8, 2016 Isn’t any advertising and exposure a good thing for your company? Why shouldn’t you use your blog to tell the world about hot sales and special discounts? I can sum that up succinctly in one phrase: your blog isn’t a billboard. It’s a better place … Continue reading Your Blog Isn’t a Billboard
by Laurie Sullivan @lauriesullivan, (November 02, 2015) Country music artists Charlie Worsham and Trace Adkins gained at least one more fan last week — me — and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels. The campaign spanning radio and Facebook, and search … Continue reading Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard
Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Lisa Hughes, British Outfitters’ most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him … Continue reading Conquering Content Marketing, Step 2: The Content (and Plot) Develops
