Tag Archives: Bidding

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy

Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value. Ginny Marvin on March 31, 2015 Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google … Continue reading Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy →

Be the Best at AdWords Keyword Bidding

Caroline MooreJanuary 6, 2015 Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want. It’s way more complex, but probably smells better (we are talking animals here). Chances are you’re using … Continue reading Be the Best at AdWords Keyword Bidding →

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