Tag Archives: Backward

Adjusting The Backward Thinking Around AI

Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI

The best way to understand omnichannel is to work backward

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018   Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward