How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
The Future of Google Ads: Embracing AI & Automation Vish Gohil Mar 3, 2025 Introduction Google Ads has long been the gold standard for digital advertising, offering businesses a powerful way to reach their target audience and drive conversions. Over the years, Google has continuously refined its advertising platform, integrating new technologies … Continue reading The Future of Google Ads: Embracing AI & Automation
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. Jeanne Jennings on February 28, 2025 Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more … Continue reading An email automation blueprint for smarter customer journeys
One of the oldest players in the MAP market sells to a Washington-based SPAC. Mike Pastore on January 24, 2025 Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $ 53.2 million for Act-On, with $ 20 million in cash and the … Continue reading Marketing automation vendor Act-On acquired for $53 million
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. Paul Fleming on November 20, 2024 In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing … Continue reading How to use AI and automation to organize your content marketing
October 03, 2024 Fears of workplace automation are fueling the dockworker strike The union is demanding, along with hefty pay raises, a total ban on the automation of gates, cranes, and container-moving trucks in its ports. BY Associated Press The massive port workers’ strike that has shut down all the major dockyards on the Eastern seaboard … Continue reading Fears of workplace automation are fueling the dockworker strike
September 30, 2024 Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study New research funded by Amazon but conducted independently by the Massachusetts Institute of Technology looks at AI from the worker’s perspective. BY Sam Becker Is AI going to take your job? Getting replaced by automation may be … Continue reading Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
