Tag Archives: Argument

Harvard economists have a surprisingly convincing argument in favor of IRS tax audits

  By Sam Becker June 16, 2023 Is there a certain aura around an audit? A new paper from economists at Harvard, the university of Sydney, and the Treasury Department appears to suggest so—at least for Uncle Sam. The paper, titled “A Welfare Analysis of Tax Audits Across the Income Distribution,” finds that for every … Continue reading Harvard economists have a surprisingly convincing argument in favor of IRS tax audits

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

The How vs the Who: An Argument Against Attribution & Hack Back

Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back

Social Media: An Argument For Quality Over Quantity

by Andrew Wilson March 3, 2016 Follow @SoutherlyCommsMarch 3, 2016 Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can … Continue reading Social Media: An Argument For Quality Over Quantity

The Argument for Adopting a Storytelling Structure for Your Content Marketing

By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing