Tag Archives: Argument

The How vs the Who: An Argument Against Attribution & Hack Back

Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back

Social Media: An Argument For Quality Over Quantity

by Andrew Wilson March 3, 2016 Follow @SoutherlyCommsMarch 3, 2016 Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts: blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can … Continue reading Social Media: An Argument For Quality Over Quantity

The Argument for Adopting a Storytelling Structure for Your Content Marketing

By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing