Tag Archives: answer

The price is right? Let the data answer that

Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018    Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that

7 Questions to Ask and Answer Before Building Your Social Media Strategy

Dhariana Lozano — March 4, 2018 Follow @DhariLo — March 4, 2018 Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll … Continue reading 7 Questions to Ask and Answer Before Building Your Social Media Strategy

5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Bob Van Rossum — March 1, 2018 Follow @BobVR — March 1, 2018 Marketing headhunters know the job search process is no easy feat. And knowing that one single document could determine the next stop on your journey in becoming a marketing executive is a bit nerve-racking. The days when recruiters took their time to … Continue reading 5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression