Tag Archives: answer

What is Scrum? The Answer to Your Company’s Productivity Woes

Jeff Previte — June 15, 2020 Workplace productivity fuels your business. But of course, it can also hinder your growth if your teams are struggling to get things done. There are so many factors that hurt employee productivity, including too many meetings, too much time reading emails, and a lack of processes. One of the … Continue reading What is Scrum? The Answer to Your Company’s Productivity Woes

Is there a right way to buy marketing technology? (Short answer: Yes!)

Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

Are revenue optimization teams the answer to alignment issues between sales and marketing?

It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?