The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
Tag Archives: Analysis
Using AI to build a DIY customer sentiment analysis solution
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. Milton Hwang on July 2, 2025 When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the … Continue reading Using AI to build a DIY customer sentiment analysis solution
How to use modern language models for enhanced sentiment analysis
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. Chris Robson on January 24, 2025 Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, … Continue reading How to use modern language models for enhanced sentiment analysis
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
Programmatic Investment Analysis Key To Solving Budget Waste
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent by Laurie Sullivan @lauriesullivan, July 14, 2023 How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared … Continue reading ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
How to make the most of cohort analysis
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult. William Terdoslavich on May 5, 2022 With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of … Continue reading How to make the most of cohort analysis
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis
Top SEO tools for keyword research and competitor analysis
Aneeca Younas Last updated: 4 March 2022 Starting your marketing or website building journey? A common train of thought is that if you’ve got the quality and popularity to back your site, then your rankings will take care of itself. Unfortunately, this is not how Google or other search engines work. Google currently indexes an … Continue reading Top SEO tools for keyword research and competitor analysis
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