Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology. By Constantine von Hoffman Published on May 8, 2026 Product development and analytics providers Amplitude and Statsig have gone from competitors to partners, but the arrangement is already raising questions about what customers are actually getting. Under … Continue reading Amplitude and Statsig deal raises questions for customers
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025 In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform
