By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
How Americans ‘Cancel’ Brands, According To Forrester by Joe Mandese @mp_joemandese, January 26, 2022 With numerous recent studies indicating consumers are becoming more active about pressuring brands whose products, services — and increasingly, policies and ideologies — don’t align with them, Forrester fielded research to find out exactly how consumers “cancel” brands they no longer … Continue reading How Americans 'Cancel' Brands, According To Forrester
Max Palmer January 14, 2022 Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According … Continue reading Americans are Doing “Very Well” When Saving for Retirement
Max Palmer January 14, 2022 Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According … Continue reading Americans are Doing “Very Well” When Saving for Retirement
Asian Americans Score Highest In Web Usage by Gavin O’Malley @mp_gavin, May 10, 2019 Even more than most U.S. consumers, Asian-Americans are devoted to their digital devices. That’s according to a new report from Nielsen, which found the reach of Web-connected devices is 22% higher among Asian Americans, relative to the broader U.S. population. Among … Continue reading Asian Americans Score Highest In Web Usage
Brand Loyalty Fading Among Americans by Laurie Sullivan @lauriesullivan, September 14, 2018 Consumers are not as loyal as they once were, according to data released this week. The findings come from a look into the purchasing habits of American consumers — analyzed by Adtaxi, an ad-tech company supporting multiple marketing channels. The study was conducted … Continue reading Brand Loyalty Fading Among Americans
Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists
Jim Quinlan — December 4, 2016 — December 4, 2016 Some of the next major hurdles for web developers in the near future won’t beexclusive to coming up with the next cutting-edge design or transcendent functional experience, but making sure that the digital equivalents of handrails and wheelchair ramps are properly installed. With 1 out … Continue reading What the Americans with Disabilities Act Means for Your Website
US consumers broadly skeptical about online privacy protection claims. Greg Sterling on May 21, 2015 The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. … Continue reading Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search Engines
