William Harris — January 24, 2020 Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can … Continue reading How to Leverage Influencers to Sell More on Amazon
Dario Zadro — January 7, 2020 Modern consumers are hooked on the convenience of online shopping and home delivery. E-commerce has rapidly grown from a novel concept to an unstoppable consumer juggernaut, and the trend appears firmly fixed for the future – online sellers continue luring customers away from conventional brick and mortar stores. E-commerce … Continue reading E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers
Michael Begg — December 15, 2019 Sellers and Vendors should always be looking for ways to differentiate their products from the competition. One way that Amazon vendors can do this is by adding Amazon A+ Detail Pages to their listings. A+ content is completely customizable and can provide incredible benefits to your product pages. Every … Continue reading 8 Tips for Creating Great Amazon A+ Detail Pages
Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Amazon, Google, FB Make Mozilla’s ‘Most Creepy’ Devices List by Chuck Martin , Staff Writer, November 22, 2019 Consumers have varying degrees of trust in how much their connected devices protect their privacy. Just in time for the holiday shopping season, Mozilla has created its annual guide to which products are considered to have good … Continue reading Amazon, Google, FB Make Mozilla ‘Most Creepy’ Devices List
Jake Rheude — November 22, 2019 Follow @jakerheude Starting out as a seller on Amazon can feel pretty intimidating, and fulfillment will be one of the most important components to get right. One review complaining about slow shipping or a late order, and that’s countless customers who may seek out another seller. So, how can … Continue reading 6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Young Entrepreneur Council — November 20, 2019 Follow @YEC Many e-commerce businesses consider Amazon to be “the” place to be. However, Amazon shoppers want to see proof that your product works as intended in the form of customer reviews. So what can you do if you don’t have any reviews yet? To find out more, … Continue reading 12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews
Michael Begg — November 9, 2019 eCommerce competition seems to be largely driven on one point now – at least the platforms seem to think so. Delivery times have been dropping rapidly over the past year as each major retailer and eCommerce platform attempts to provide better convenience to the end customer. Each of Amazon, … Continue reading The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
