The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Amazon, Google, FB Make Mozilla’s ‘Most Creepy’ Devices List by Chuck Martin , Staff Writer, November 22, 2019 Consumers have varying degrees of trust in how much their connected devices protect their privacy. Just in time for the holiday shopping season, Mozilla has created its annual guide to which products are considered to have good … Continue reading Amazon, Google, FB Make Mozilla ‘Most Creepy’ Devices List
Jake Rheude — November 22, 2019 Follow @jakerheude Starting out as a seller on Amazon can feel pretty intimidating, and fulfillment will be one of the most important components to get right. One review complaining about slow shipping or a late order, and that’s countless customers who may seek out another seller. So, how can … Continue reading 6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Young Entrepreneur Council — November 20, 2019 Follow @YEC Many e-commerce businesses consider Amazon to be “the” place to be. However, Amazon shoppers want to see proof that your product works as intended in the form of customer reviews. So what can you do if you don’t have any reviews yet? To find out more, … Continue reading 12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews
Michael Begg — November 9, 2019 eCommerce competition seems to be largely driven on one point now – at least the platforms seem to think so. Delivery times have been dropping rapidly over the past year as each major retailer and eCommerce platform attempts to provide better convenience to the end customer. Each of Amazon, … Continue reading The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Michael Begg — October 23, 2019 Amazon is known for catapulting small and medium-sized businesses into commercial success. However, the path to seller stardom poses many challenges, and doesn’t come without hard work—and extensive trial and error. When a business achieves a solid position on Amazon, and gains a positive traction with shoppers locally, it … Continue reading How to Sell on Global Marketplaces with Amazon FBA
Voice Enables Local Businesses To Compete With Amazon by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2019 Ashwin Ramesh, CEO at Synup, believes voice search and services are increasingly and rapidly becoming an important part of selecting a local retailer. This is based on data that company analyzed. Search Insider highlighted some of the numbers … Continue reading Voice Enables Local Businesses To Compete With Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Andrew Waber on October 11, 2019 It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable … Continue reading How advertising rates vary by category on Amazon
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
