Amazon Battles Alexa Users Over Ad-Targeting Claims by Wendy Davis @wendyndavis, October 10, 2022 Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the allegations in the complaint, even if proven true, would … Continue reading Amazon Battles Alexa Users Over Ad-Targeting Claims
Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
Here’s everything Amazon announced at its September hardware eventSay hello to Astro and the rest of the company’s new hardware lineup. I. Bonifacic @igorbonifacic Astro Echo Show 15 Halo Ring and Blink Glow All the rest Amazon held its annual fall hardware event on Tuesday. It’s too bad the company didn’t stream the proceedings … Continue reading Amazon is holding its annual hardware event on September 28th
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience. Kim Davis on September 15, 2022 Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, … Continue reading Amazon to allow merchants to email customers directly
Amazon Jumps Into Analytics And Data For Sellers by Laurie Sullivan , Staff Writer @lauriesullivan, September 15, 2022 On top of gaining the rights to NFL Thursday Night Football (TNF) and offering U.S. merchants the ability to send free marketing emails to reach some existing customers on the platform, Amazon pushed deeper into data Thursday with … Continue reading Amazon Jumps Into Analytics And Data For Sellers
By Jared Newman September 09, 2022 Beneath its cheery veneer, Apple’s iPhone 14 keynote was unusually dark. From the outset, the company seemed to be warning users that danger lurks everywhere. Its opening Apple Watch montage had users personally thanking Tim Cook for saving them from an array of freak accidents—including a plane crash and … Continue reading What Apple and Amazon suddenly have in common
By Michael Grothaus August 25, 2022 It’s been a tough week for quite a few big-name stocks. (Here’s looking at you Zoom and AMC.) Unfortunately, the trend continued on Thursday—this time with indoor bike maker Peloton Interactive. The stock is sinking in pre-market trading after the firm reported disappointing Q4 2022 results. Here’s … Continue reading Peloton stock in danger of losing its Amazon bump as losses widen
Amazon Upgrades Ad Partner Status For Select Companies by Laurie Sullivan @lauriesullivan, August 24, 2022 Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year. Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May. The Amazon Ads … Continue reading Amazon Upgrades Ad Partner Status For Select Companies
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service
