New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn’t provide protections for the public. Constantine von Hoffman on May 16, 2024 A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy (June 06, 2024). The senators, … Continue reading AI-powered martech releases and news: May 16
May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less
Last year 3000 new martech “tools” were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. Constantine von Hoffman on May 9, 2024 This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim … Continue reading AI-powered martech releases and news: May 9
Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024 This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23
May 07, 2024 4 fresh new AI-powered websites to make you more productive Automate your email, land a high-paying job, create custom audiobooks, and more. BY Doug Aamoth Have we reached the tipping point for AI as a useful element of everyday productivity? Ironically, that’s probably a question best suited for AI to answer. We do … Continue reading 4 fresh new AI-powered websites to make you more productive
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence. Kim Davis on May 22, 2024 Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that … Continue reading Sarah Nagy on AI-powered search: Looking forward with AI
Apple’s AI-Powered Search Could End Huge $20B Payouts From Google by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2024 Newly unsealed court documents on Thursday — during the closing arguments of the Google and the Department of Justice antitrust case — revealed that Google’s parent company Alphabet paid Apple $20 billion in 2022 for Google … Continue reading Apple’s AI-Powered Search Could End Large $20B Payouts To Google
Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024 StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
