Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. Angelina Eng on April 8, 2025 AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger … Continue reading What AI means for the future of agency-brand partnerships
Commentary Search Data Shows How Agency-Brand Relationships Are Changing by Laurie Sullivan, Staff Writer @lauriesullivan, February 3, 2017 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released September 7. Typical projects now range between $50,000 and $250,000 with the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday. Typical projects now range between $50,000 and $250,000, with the typical annual deals up to $20 million, according to the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
