Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy. Patrick Armitage on June 28, 2016 at 9:44 am I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies … Continue reading Will crowdsourcing make agencies strategic again?
by Randy Milanovic June 7, 2016 Follow @kayak360June 7, 2016 Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting … Continue reading Loving Local Directories Again
by Mickie E Kennedy February 17, 2016 Follow @ereleasesFebruary 17, 2016 We all need a refresh from time to time. Whether it is your clothes, your hairstyle, or your deodorant, change is a good thing. The same rule applies for the content on your blog. Not only does it improve your website’s search engine ranking, … Continue reading Take an Old Blog Post and Make It New Again
by Penney Fox February 11, 2016 Follow @foxinteractiveFebruary 11, 2016 Social Media is like a Relationship Social media is like having a relationship with your kids. You may not always like what they do but you love the idea that they’re here in your life. And for those of us who have been using social … Continue reading Fall In Love with Social Media (Again)
by Mark Masters November 23, 2015 Follow @heyidgroupNovember 23, 2015 Inspiration for blog posts can come in all shapes and sizes and from the unlikeliest of places. Here are my proven ways for you to have that greater sense of achievement when you press that ‘publish’ button. I am here to make you more fulfilled … Continue reading Blog Inspiration – 11 Proven Ways To Never Be Blank Again
Jonathan YefetOctober 16, 2015 An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on the rise, and soon 25% of all ad spend will belong to digital… … Continue reading Email Once Again Voted a Top Marketing Channel
Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July. Martin Beck on August 17, 2015 Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a … Continue reading For Major Publishers, Facebook Referral Traffic Passes Google Again
Gyles SewardJuly 30, 2015 Climbing the ranks in the search engines isn’t as straightforward as it used to be. Nowadays there is endless amounts of information out there on how to best optimise your site, and keeping up with it—especially Google’s algorithm updates—can be the difference between being placed in the number one spot, or … Continue reading SEO: When to Tear it Down and Start Again
Sue ReynoldsJuly 23, 2015 Listening for and responding to customer complaints is critical for your brand’s reputation. Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to … Continue reading Complaining Customers And Social Media: How To Make Them Happy Again
