Tag Archives: AdSupported

Twitter confirms upcoming ad-supported and ad-free premium options

Twitter confirms upcoming ad-supported and ad-free premium options Radek Zielinski / Oct 21, 2023   Twitter is poised to roll out multiple new subscription tiers in the coming weeks, according to owner Elon Musk. The move aims to boost revenue amid reports of declining ad sales since Musk’s takeover. Two Premium Options In an Oct. … Continue reading Twitter confirms upcoming ad-supported and ad-free premium options

Ad-supported streaming expands with new Disney+ tier

For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households. Chris Wood on December 13, 2022 On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $ 8 per month for ad-free viewing. Now, they’ve upped the … Continue reading Ad-supported streaming expands with new Disney+ tier

What new ad-supported streaming TV announcements mean for digital marketers

Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape.  In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers

Crunchyroll ends free ad-supported simulcast streaming for 2022 spring anime season

Crunchyroll subscribers can finally watch anime offline But you’ll need to pay for a higher tier subscription. C. Fisher @cfisherwrites August 24th, 2020 Crunchyroll Today, Crunchyroll is introducing new membership tiers, two of which allow offline viewing. Crunchyroll already had free and $8 (Fan) subscriptions. Now, the anime streaming service is offering two additional tiers: … Continue reading Crunchyroll ends free ad-supported simulcast streaming for 2022 spring anime season

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

DistroTV announces Spanish-language ad-supported free streaming bundle

DistroTV’s free ad-supported streaming television (FAST) service expands to Latin America. Chris Wood on January 20, 2022 Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle … Continue reading DistroTV announces Spanish-language ad-supported free streaming bundle

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?