May 24, 2024 Adobe’s controversial marketing is fueling a war with creatives over AI Adobe marketing materials seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. … Continue reading This controversial Adobe ad is fueling a war with creatives
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. Chris Wood on May 22, 2024 Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a … Continue reading Adobe unveils Adobe Express for Enterprise
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. Constantine von Hoffman on April 23, 2024 Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and … Continue reading Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
AI Assistant let’s users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand. Constantine von Hoffman on April 19, 2024 Adobe brought more artificial intelligence power to the masses this week, putting the Adobe Express app and AI Assistant into … Continue reading Adobe puts two AI tools into general release
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation. Kim Davis on April 3, 2024 Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content … Continue reading The content supply chain is ‘a mess’: Can Adobe help fix it?
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP. Kim Davis on April 2, 2024 With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of … Continue reading Adobe: Enhancements to B2B and CDP offerings
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let’s dig deeper. Kim Davis on March 29, 2024 Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the … Continue reading Adobe GenStudio: 3 key questions answered
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. Kim Davis on October 5, 2023 This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to … Continue reading Adobe forecasts 4.8% growth YoY in online holiday spending
