Tag Archives: Adobe

Agent Orchestrator launches Adobe into the agentic age

A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.  Mike Pastore on March 19, 2025   Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not … Continue reading Agent Orchestrator launches Adobe into the agentic age

Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025   Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024.  Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration

New Adobe Workfront Planning ties campaign development to execution

Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024   Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to … Continue reading New Adobe Workfront Planning ties campaign development to execution

The US has sued Adobe over early termination fees and making subscriptions hard to cancel

The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit   Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel

This controversial Adobe ad is fueling a war with creatives

May 24, 2024 Adobe’s controversial marketing is fueling a war with creatives over AI Adobe marketing materials seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. … Continue reading This controversial Adobe ad is fueling a war with creatives