Tag Archives: Adobe

Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts

Holiday Season

Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2020 New online shoppers will provide an interesting opportunity for advertising, at about 9%, as holiday online consumer spend reaches $189 billion this year — up 33%, according to Adobe’s most recent forecast. Those shoppers, who are new … Continue reading Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts →

Online shopping revenues will reach $126 billion by December 31, says Adobe

Online Sales

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018  The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe →

Adobe suits up for e-commerce competition with its purchase of Magento

Marketing Platforms

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018    From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento →

Digitas, Adobe Unveil Certification For DMP Marketplace

Marketing Tools

Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan  @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace →

Adobe Target expands beyond A/B testing to automated optimization of user experience

A/B Testing Process

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016   Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience →

Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?

Social Media Tools

by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best? →

Adobe Reveals The Five “Rules of Engagement” For Online Content

Content Management

New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015   From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content →

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