Tag Archives: Adjust

Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time

How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.  But whom do you need to differentiate your firm from?  While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position