Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
There’s no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it’s time for marketers to stop the deluge and instead raise the creative bar. Patrick Armitage on August 25, 2015 So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out … Continue reading Stop Our Exclamation Point Addiction!
Kerry O’Shea GorgoneMay 13, 2015 “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking … Continue reading Take The Test. Do You Have A Social Media Addiction?