Irisini Davis — July 10, 2017 — July 10, 2017 Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more … Continue reading 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Matt Umbro on February 20, 2017 I’ve been in the paid search industry for a nearly a decade. A … Continue reading How to write PPC text ads in 2017’s sophisticated environment