Hi, Welcome Welcome back The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use … Continue reading Google launches new AI-powered features for Performance Max campaigns
May 01, 2024 Why the U.S. needs ready access to cyber innovation Cyberthreats are increasing and the U.S. needs to empower more private companies to provide solutions. BY David Phelps For decades, the United States has been widely recognized as the most sophisticated nation in terms of cybersecurity, holding titles such as top cyber power and … Continue reading Why the U.S. needs ready access to cyber innovation
May 01, 2024 Trump awarded another $1.8 billion worth of Trump Media stock Former President Donald Trump has secured an additional $1.8 billion worth of shares in Trump Media, according to a regulatory filing this week. Based on the company’s stock hitting certain price benchmarks, Trump was awarded an additional 36 million shares in the … Continue reading Trump awarded another $1.8 billion worth of Trump Media stock
May 01, 2024 Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character Atlassian Rovo, announced today, help organizations access and utilize information that may be dispersed among their many internal tools. BY Sam Becker AI tools have been heralded as a way to improve the output and efficiency … Continue reading Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character
May 01, 2024 Antitrust lawyers argue that Google and Apple’s innovations are thanks to epic 1998 Microsoft trial DOJ: ‘Thank us later.’ BY Associated Press The U.S. Justice Department’s double-barreled antitrust attack on Google’s dominant search and Apple’s trendsetting iPhone is reviving memories of the epic battle that hobbled Microsoft before it roared back to yet … Continue reading Antitrust lawyers argue that Google and Apple’s innovations are thanks to epic 1998 Microsoft trial
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024 Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue
May 01, 2024 China is using TikTok to ‘spy on’ Americans, say 46% of people polled The Reuters/Ipsos poll showed that Republicans were more likely than Democrats to think China was using the app to sway U.S. opinions. BY Reuters A majority of Americans believe that China uses TikTok to shape U.S. public opinion, according to … Continue reading China is using TikTok to ‘spy on’ Americans, say 46% of people polled
May 01, 2024 What is ‘shift shock?’ And how does it impact workers? Three out of four workers say they have experienced shift shock. Here are some strategies to help prevent it. BY Aytekin Tank For business owners, social media has become a valuable resource for understanding employee challenges in today’s fast-changing economy. When I started … Continue reading What is ‘shift shock?’ And how does it impact workers?
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Mike Pastore on April 30, 2024 Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data … Continue reading Modern email marketing: Data privacy, bulk email restrictions and more
Infillion’s MediaMath Technology Powers A Revised Walmart DSP by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2024 Laurel Rossi, chief revenue officer at Infillion, says the company’s plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the fastest-growing sector in advertising: retail media. Infillion has announced … Continue reading Infillion’s MediaMath Technology Powers A Revised Walmart DSP
