Latest Posts

Why evergreen content expires faster in an AI search world — and what to do about it

LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025   Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI on November 20, 2025   For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and … Continue reading The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

Most marketers think consumers like AI, few consumers agree.

Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree.