Hi, Welcome Welcome back January 31, 2025 4 science-backed interventions to advance women leaders We can also learn much from one woman who was recently honored for her industry leadership. BY Dr. Jeff Chen Decades of research show the benefits of women in leadership are invaluable. Females embody a more transformational leadership style fostering mission-driven cultures. … Continue reading 4 science-backed interventions to advance women leaders
January 31, 2025 The missing piece to your successful digital transformation Include people in the process, from pilots to use cases, for the best results. BY Shmulik Fishman Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while … Continue reading The missing piece to your successful digital transformation
Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team. Mark Ogne on January 30, 2025 Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem … Continue reading How soft skills solve marketing’s biggest challenges
OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30
January 30, 2025 3 ways to adapt your job search to stand out according to a LinkedIn expert The shifting job market, influenced by more competition and the growth of AI, has made old strategies less effective. Here’s what works. BY Catherine Fisher Nearly three in five people worldwide—a significant 58%—plan to look for a new … Continue reading 3 ways to adapt your job search to stand out according to a LinkedIn expert
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources. Annette Franz on January 29, 2025 Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding … Continue reading Are you focusing on valued customers or volume customers?
Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
January 30, 2025 How execs can bridge the AI knowledge gap A recent survey shows the promise versus the practice of AI. BY Dave Grow From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently … Continue reading How execs can bridge the AI knowledge gap
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. Kathleen Schaub on January 29, 2025 “I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to … Continue reading Embracing a little chaos produces a lot of marketing creativity
