Lululemon did not immediately respond to a Reuters request for comment. The company’s shares rose about 1% in morning trading.

“Adding three new board members seems like something that Lululemon would be willing to do. It might keep Wilson from constantly attacking the board, at least. The nominees appear to be fine, although only one of the three (Maurer) has direct experience in Lululemon’s industry,” Morningstar analyst David Swartz said.

Wilson likely did not ask for a board seat for himself as he owns a significant stake in Lululemon’s competitor Amer Sports, Swartz added.

The Wall Street Journal first reported about Wilson launching a proxy fight against Lululemon’s board earlier in the day.

Wilson’s history with Lululemon

Wilson is one of the biggest independent shareholders of Lululemon, with a 4.27% stake as of December 2025, according to LSEG data.

The yogawear maker’s founder had previously called for an urgent search for a CEO to replace McDonald, led by new, independent directors with a deep knowledge of the company to restore a “product-first” mindset at the company.

This is not the first time Wilson has pushed for changes at Lululemon’s board.

After founding the apparel company in 1998, Wilson withdrew from daily operations in 2012 and resigned as chairman a year later following a recall of see-through yoga pants that led to the departures of top executives amid a public-relations storm.

He also quit the director post in 2015 after clashing with the board over strategy. However, a proxy fight was averted after Wilson agreed to sell about half of his 27% stake to private-equity firm Advent International for $ 845 million in return for two additional director positions.

—Juveria Tabassum, Sanskriti Shekhar, and Anuja Bharat Mistry, Reuters

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