Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Renu Sharma — July 13, 2019 Follow @renusharma074? — July 13, 2019 YouTube, a Google subsidiary and a popular video sharing platform, is currently the second most visited website and search engine in the world. It hosts more than 1.9 billion active users per month. With a stunning figure of an ever-increasing subscriber count, YouTube … Continue reading How to Promote Your YouTube Channel to Maximize Views
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads
Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. Justin Rudolph on February 27, 2019 In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access … Continue reading Youtube and youth advertising: Oversight and transparency for our newest babysitter
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
James Faulkner — January 22, 2019 — January 22, 2019 With YouTube now bringing in more than 1.8 billion users every month, the video platform is approaching Facebook’s colossal status (2bn+ monthly users) as a social and advertising giant. In this guide, we’re going to explain how to advertise on YouTube, why you should consider … Continue reading Guide to Advertising on YouTube
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising
Nicole Blanckenberg — November 16, 2018 Follow @https://twitter.com/NicoleBlancken — November 16, 2018 More and more online store business owners are jumping on the eCommerce YouTube ad bandwagon, and it is no surprise why. In May of this year, YouTube announced that they had surpassed a whopping 1.8 billion monthly users. We already know that video … Continue reading The Complete YouTube Ad Guide for eCommerce
