YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue by Laurie Sullivan @lauriesullivan, January 27, 2022 As earnings season for Q4 2021 gets underway, Raymond James Analyst Aaron Kessler released a research note early Thursday with ad industry estimates focused on search, social and advertising technology. Based on industry data and check-ins with various companies, … Continue reading YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Category Archives: YouTube Advertisement
4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
4 Easy Strategies for More Effective Holiday YouTube Ads
Joe Martinez October 24, 2020 With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your … Continue reading 4 Easy Strategies for More Effective Holiday YouTube Ads
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Google Lifts the Lid on How YouTube Search Works
Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works
How to Optimize Network & Placement Targeting for YouTube Ads
Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads
4 Tips for YouTube Advertising During COVID-19
Joe Martinez — May 11, 2020 As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with … Continue reading 4 Tips for YouTube Advertising During COVID-19
The Complete Guide to Getting Started With YouTube Live
Conor Bond — May 1, 2020 Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live … Continue reading The Complete Guide to Getting Started With YouTube Live
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Random Posts on YouTube Advertisement
6 Ideas for Growing Blog Engagement Through Personalization
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Recruiting Analytics: Everyone’s Doing It
Off in Pursuit of a New Market. What Makes a Good Segment?
Video ad spend soaring in 2019, favoring original content, programmatic buys
Extreme Leadership: The Need for Speed
Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Creating a Happy Customer Throughout the Holidays [Infographic]
Looking to Grow Your Startup? Blogging is the Answer
