Robert Woo — October 21, 2018 — October 21, 2018 Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a big difference in both conversions and brand exposure. We’ve written about Influencer Marketing a bunch previously, including our guides to Instagram and Facebook, but we … Continue reading How to Work With Influencers On Youtube
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
YouTube’s Plan To Fight Fake News by Alex Weprin , March 21, 2018 YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible. While Google … Continue reading YouTube’s Plan To Fight Fake News
Ben Nelson — February 20, 2018 — February 20, 2018 YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on. New Monetization Rule The new policy states that small channels will no longer be able to monetize their videos … Continue reading YouTube’s New Monetization Policy
Margot da Cunha — February 17, 2018 — February 17, 2018 Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human! With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes … Continue reading 12 Ways to Get More Subscribers on YouTube
In May, the top spot from Clash of Clans generated more than 87 million views. Amy Gesenhues on July 13, 2017 YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only generating a total of 16.8 million views. The No. 1 … Continue reading YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
Margot da Cunha — March 3, 2017 — March 3, 2017 Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily … Continue reading 6 Easy Tips for More Profitable YouTube Advertising
Use These 20 Tips to Grow Your YouTube Subscribers There are many tactics you can employ and tips you can effectively use to grow your YouTube following – Here are 20 of the best! (If I do say so, myself.) 1. Your Custom URL Do your best to keep domain URLs and Channel names short … Continue reading 20 Tips for Growing Your YouTube Following
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features. Anna Shirley on February 15, 2017 A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many … Continue reading How to spice up your TrueView audience strategy on YouTube
