Erik Sass @eriksass1, (April 09, 2015) After two years in which Tumblr was for the most part allowed to manage its own affairs, Yahoo is moving to begin exercising more direct control over the social blogging platform it acquired for $1.1 billion in May 2013, according to The Information, which first reported the news on … Continue reading Yahoo Exerts More Control Over Tumblr
Category Archives: Yahoo
Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
by Laurie Sullivan, (February 20, 2015) Simon Khalaf, CEO at Yahoo’s Flurry, predicts Internet companies will begin optimizing apps this year to become the “concierge” that will increase sales in applications. The move will “take over the entire commerce funnel from the beginning of the experience through the shopping cart.” Apple Pay and similar services … Continue reading Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
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