Category Archives: Yahoo

Yahoo Takes ID-Free Targeting To The Web

Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web →

Yahoo introduces In-Flight Sales Analysis for digital out-of-home

Yahoo

The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home →

What Marketers Probably Don’t Know About Yahoo Small Business

Yahoo

What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business →

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Yahoo

The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards →

Yahoo’s Interested In You: Email Scanning Draws New Fire

Yahoo

Yahoo’s Interested In You: Email Scanning Draws New Fire by Ray Schultz , Columnist, August 29, 2018 Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb … Continue reading Yahoo’s Interested In You: Email Scanning Draws New Fire →

Yahoo Mail Improves Performance With Redux Changes

Yahoo

Yahoo Mail Improves Performance With Redux Changes by Ray Schultz , April 19, 2018 Yahoo Mail says it has improved its performance with an “atypical” use of Redux, the container for JavaScript apps. For one thing, it has reduced API calls by roughly 20% and its API errors by 20% to 30%. And it has … Continue reading Yahoo Mail Improves Performance With Redux Changes →

What The Yahoo/Verizon Deal Means For The Industry

Yahoo

by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry →

Verizon+Yahoo: What Advertisers Should Know

Yahoo

by Laurie Sullivan @lauriesullivan, July 27, 2016, 2:12 PM If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating data across devices and platforms to … Continue reading Verizon+Yahoo: What Advertisers Should Know →

6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Yahoo

Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo →

Yahoo Adds Native Inventory To BrightRoll Exchange

Yahoo

A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing. Ginny Marvin on January 20, 2016 Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers will still be able to buy native ad inventory on Yahoo owned and … Continue reading Yahoo Adds Native Inventory To BrightRoll Exchange →