Category Archives: World Level Crisis

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021  Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy

Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale

Rocky Osborn July 2, 2021 AstraZeneca, Pfizer, Covishield — the names that instill hope. The battle against the pandemic is on, and scientific labs across the globe are developing vaccines. Mere vaccines are just one side of the coin. The other one is the actual journey to a patient. A single malfunction across the supply … Continue reading Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale

With Lockdowns Ending, Here’s What to Expect as Businesses Reopen

Nura Eston June 24, 2021 As vaccination rates increase, and with lockdowns now behind us (hopefully for good!), businesses are looking forward to welcoming customers back to in-store shopping this summer. Here’s some information about how the pandemic has affected businesses, tips and guidance about managing your customers, steps to take before reopening and a … Continue reading With Lockdowns Ending, Here’s What to Expect as Businesses Reopen

Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

Tracing a Triple Bottom Line Between Business and CSR During a Pandemic

Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic