Sarah Kelley August 6, 2020 Eight seconds. That’s how long you have to grab your website visitor’s attention before distractions start to take over. That’s how long I have to convince you that you’re going to learn something from this story. Donald Miller, CEO of StoryBrand, provides an easy structure that helps all kinds of … Continue reading How to Tell a Story With Your Website
John Lincoln August 5, 2020 Thousands of articles are published online every minute. For readers, it’s hard to draw the line in the sand between what’s reliable and what’s fake (after all, false information on Twitter outweighs any efforts to correct it by about 300%). But with a new fact check schema, you can actively … Continue reading Should You Add Fact Check Schema To Your Website?
Keegan Gallup August 4, 2020 Just like there is a need for physical buildings to be ADA-compliant and include accessible entryways and other accommodations, the same needs to be done for websites to make it possible for people with disabilities to more easily navigate a business’ website. Business owners who do not comply with ADA … Continue reading ADA-Compliant Websites and How to Make Sure You Have One
Erika Giles August 4, 2020 Tracking where your website traffic comes from is a wise move for marketers. You should always be looking for windows of opportunity to optimize and leverage new strategies in the mediums that are performing well for you. But finding the specific nuances of your traffic flow can be tricky if … Continue reading What Are UTM Codes? Here’s How to Use Them
Susan Friesen August 3, 2020 7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So…do your website visitors like what they see when they land on your site, or are they leaving … Continue reading How to Keep People on Your Website Longer
Erika Dickstein July 9, 2020 Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have … Continue reading How Much Does a Website Cost?
Barry Roos July 8, 2020 I recently had a friend connect with me on LinkedIn. I hadn’t talked to this person in quite a few years and naturally (as I tend to do) took a peek at his companies’ website. I won’t say what his organization does, as that will give it away and I … Continue reading When Your Website Looks Like 1995 in 2020
Lexie Lu July 2, 2020 Why is redesigning your website so important? Trends change frequently. If you aren’t updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. Redesigning doesn’t always mean you have to give the entire site an overhaul. Sometimes you only … Continue reading 6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Erika Giles June 29, 2020 Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to have a website that is inclusive for all users. Having an accessible website means you must comply with certain standards included in the Website Compliance Accessibility Guidelines (WCAG) and ADA … Continue reading 10 Website Accessibility Software Solutions That Help You Achieve ADA Compliance
Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page
