by Teresa Slider April 4, 2016April 4, 2016 This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. We regularly interview leaders of successful professional services firms to learn about their … Continue reading Website Planning for a Fantastic First Impression and Increased Engagement
Category Archives: Website Special Guidelines
Why Your Website Matters to Your Channels
by Jon-Mikel Bailey April 4, 2016 Follow @jonmikelbaileyApril 4, 2016 Many of our clients rely on partners or channels to sell their products and services for them. Some of these clients don’t do any marketing or selling themselves, or so they think. To be clear, here’s a good definition of channel sales from businessdictionary.com… “A … Continue reading Why Your Website Matters to Your Channels
The 7 Persuasive Elements of Trustworthy Marketing Websites
by Jerry Cao April 3, 2016April 3, 2016 Once you’ve designed a credible product, you still need to convince others why they should buy it from you. Here are the 7 elements every trustworthy marketing website must include. 1. Logos of Famous Clients The pattern of displaying company logos is common for any product that … Continue reading The 7 Persuasive Elements of Trustworthy Marketing Websites
Lead Generating Machine: Is Your Website Actively Helping Your Business Grow?
by Megan Totka April 1, 2016 Follow @MeganTotkaApril 1, 2016 Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. … Continue reading Lead Generating Machine: Is Your Website Actively Helping Your Business Grow?
Dueling Thank You Pages: What Makes Yours a Winner
by Elisa Silverman March 28, 2016 Follow @ElisaKaphaMarch 28, 2016 Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. … Continue reading Dueling Thank You Pages: What Makes Yours a Winner
Five Web Usability Tips for a Fresh and Sticky Web Site
by Cosette Oropeza March 24, 2016March 24, 2016 Before deciding on investing in a new web site. Don’t forget to do your research. Your goal is to know how to build an attractive, informative, fresh, and easy-to-remember site. Keep in mind that your site is one of the most important marketing tools you have. It’s … Continue reading Five Web Usability Tips for a Fresh and Sticky Web Site
10 Steps to Improve Your Website Copy
by Donna Papacosta March 21, 2016 Follow @donnapapacostaMarch 21, 2016 Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason to return, and to share their … Continue reading 10 Steps to Improve Your Website Copy
Is Your Website Losing You Customers?
by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
by Susan Friesen February 24, 2016 Follow @https://twitter.com/eVisionMediaFebruary 24, 2016 Do you know what is the #1 requested headline I am asked to add to a website’s home page? I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how … Continue reading The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
Web Content Accessibility for Users with Varying Abilities
by Rachel Cunningham February 23, 2016February 23, 2016 In my free time, I like to ride bicycles. All types of bicycles, single speeds, road bikes, tandems, you name it! One of my favorite bikes is the red tandem that my husband and I can ride together. Recently, my husband started riding the tandem with a … Continue reading Web Content Accessibility for Users with Varying Abilities
Random Posts on Website Special Guidelines
How to Create Content for All Social Networks in 1 Hour a Day
Web Design Decisions that Damage your Digital Performance
How to Choose a Project Management Framework in 4 Easy Steps
Ibotta Shifts To Brand-Awareness Spending
Methods to carry through an effective Network Marketing Business
Why Reviews and Referrals Work Together
Is it wise to rob CX to pay for growth?
3 Ways Ongoing Feedback Pads Your Bottom Line
