Mamoun ChaouniFebruary 21, 2015 A business may have the best product or service, but if no one knows about it, how long it stays operational is anyone’s guess. Marketing plays a huge role in building brand awareness, and with marketers becoming large IT spenders, it’s not uncommon for CEOs to demand ROI (return on investment) … Continue reading Web Analytics Secrets : Are You Tracking The Right Metrics ?
Harmony MajorFebruary 19, 2015 Is your website so “cute” that it’s … clueless? There’s a saying we share between ethnic minority females when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate … Continue reading Business Website Design: When Being “Too Cute” Goes Wrong
Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
Jenny TrasterFebruary 18, 2015 The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they … Continue reading Beyond the Cart: 7 Features to Include on Your E-Commerce Site
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
Sue CockburnFebruary 13, 2015 Shopping 21st Century Style In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors – because most … Continue reading Your Business Website: Shopping 21st Century Style
Jessie-Lee NicholsFebruary 13, 2015 In this digital world, there’s no denying that your website is your company’s most valuable marketing asset. Consider the data: More than 80% of buying decisions begin online Purchasers review 10+ online sources of data before buying 66% of people who see an ad perform a mobile search as a result … Continue reading 7 Reasons People Hate Your Website
Steve HammFebruary 13, 2015 If you don’t already have a website, there are many good reasons for starting one. Nowadays, most people use the internet as a source of products as well as information. If they need to buy something or just figure out something, they turn to the internet first. Improve Your Customer’s Buying … Continue reading Sell Products and Provide Information via Website Development
Shawn RubelFebruary 12, 2015 One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating … Continue reading Ways to Build Trust with Good Web Design
ZOG DigitalFebruary 12, 2015 Landing pages help convert leads by offering value through personalized content that reinforces the messaging and focus of a campaign. Hubspot reports that landing pages are the most effective way to capture lead information as brands with 40+ unique landing pages generate 12x more leads than those without. Increase the effectiveness … Continue reading 5 Tips To Create Landing Pages That Convert Leads
