SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube. Brooke Osmundson on November 4, 2019 Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every … Continue reading Tell your brand’s story through video ad sequencing
Category Archives: Video Strategy
A Start-to-Finish Guide to Video Interviews
Ian Servin — October 8, 2019 Have you ever finished an interview, only to wonder if you even got the soundbite you really needed? It turns out, there’s a pretty fool-proof way to avoid this situation, and it doesn’t involve rolling up to your interview set and crossing your fingers that the subject says exactly … Continue reading A Start-to-Finish Guide to Video Interviews
3 Ways to Use Video in the Sales Process
Chelsea Boice — October 3, 2019 Like Ariel of Disney’s The Little Mermaid, video wants to be where the people are: websites, social media platforms, mobile apps, email, and so on. You probably have heard that consumers prefer video over other content formats, and its presence in the digital space has transcended a multitude of … Continue reading 3 Ways to Use Video in the Sales Process
You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Top 5 Tips For Creating The Perfect Video Brief
George Shipley — July 23, 2019 — July 23, 2019 Bokskapet / Pixabay There are some strong commercial reasons to get the briefing process right. A business with a £1m budget could lose £183,000 in sales* by wasting just two months on ineffective briefing and multiple rounds of creative. Naturally getting the brief right is … Continue reading Top 5 Tips For Creating The Perfect Video Brief
6 Crucial Elements to Include in Every Branded Video
Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
Here’s how to stand out in a crowded streaming service market
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market
5 Key Tips for Creating Viral Videos
Laura McLeod — April 19, 2019 — April 19, 2019 Viral videos: they’re the goal for many content creators. When creating viral videos you have the chance to reach a much larger audience than just the fans and followers you already have. Plus, viral videos often lead to improved brand recognition and sentiment. Going viral … Continue reading 5 Key Tips for Creating Viral Videos
9 Live Video Techniques Businesses Can Use to Reach Their Market
Young Entrepreneur Council — February 28, 2019 Follow @YEC — February 28, 2019 As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following: What is the best way to use … Continue reading 9 Live Video Techniques Businesses Can Use to Reach Their Market
How to Grow Your Business with Video
Greetje den Holder — February 15, 2019 Follow @GdenHolder — February 15, 2019 Ever since I started vlogging for my company Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and overall better brand awareness. If you want to learn how you too … Continue reading How to Grow Your Business with Video
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