Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
Category Archives: Video Strategy
10 Ways to Grow Your Business with Video
Neil Wood-Mitchell — January 24, 2019 Follow @ThreeMotionUK — January 24, 2019 Video Trends to Kickstart Your Year 2018 was a year where we were asked to help businesses use video in more ways than ever before. One of the reasons why video is such a powerful and cost-effective medium is within its versatility. So … Continue reading 10 Ways to Grow Your Business with Video
How to Incorporate Video Into Your Sales Strategy
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
Checklist: Determine the Scope of Work for a Video Production Project
Gregg Litman — November 13, 2018 — November 13, 2018 TerryPapoulias / Pixabay Creating a professional video is exciting and important, but sometimes it can feel almost impossible to get an accurate proposal, but it doesn’t have to be. The easiest way to avoid overspending on a video is to make sure you have a … Continue reading Checklist: Determine the Scope of Work for a Video Production Project
Producer’s Secrets: The 5 Best Ways to Start Videos
Todd Vaske — September 18, 2018 — September 18, 2018 So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo. Why? Because your audience’s … Continue reading Producer’s Secrets: The 5 Best Ways to Start Videos
Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
Andrew Edwards — September 17, 2018 — September 17, 2018 fancycrave1 / Pixabay Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” … Continue reading Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
Is Live Video Still a Thing?
Sahail Ashraf — September 1, 2018 — September 1, 2018 Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean … Continue reading Is Live Video Still a Thing?
Define Your Video Strategy in 3 Simple Steps
Nathan Veer — September 1, 2018 — September 1, 2018 The three questions in this video can set you up for success when it comes to creative ideas around your video strategy. Follow the exercise in this video to generate executable ideas with legitimate ROI potential. “Video Strategy”. Everyone’s talking about it. We all need … Continue reading Define Your Video Strategy in 3 Simple Steps
Where Should You Focus Your Video Strategy in 2018?
Hollie Geitner — August 15, 2018 — August 15, 2018 As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re going to be left in the dust. Strategizing how to attract and then keep your … Continue reading Where Should You Focus Your Video Strategy in 2018?
Video Strategy: Tease, Launch, Sustain
By Evelyn Timson August 15th, 2018 Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and … Continue reading Video Strategy: Tease, Launch, Sustain
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